Today kicks off National Influenza Vaccination Week (NIVW) December 1-6, 2025, an important reminder that flu vaccination season is far from over. With respiratory illnesses increasing this time of year, practices have a valuable opportunity to reach families who may have delayed their flu shot earlier in the fall. NIVW encourages providers to continue promoting vaccination, ensuring children and families stay protected throughout the winter months.
Encourage Families to Schedule Vaccinations Now
CPP members can use this week to:
- Proactively reach out to families of patients who are overdue or have yet to schedule flu vaccination appointments
- Share reminders through email, patient portals, and social media
- Highlight the importance of annual flu vaccination in preventing severe complications, particularly in high-risk children, including those with chronic illnesses
Keep Fighting Flu All Season Long
NIVW is a powerful touchpoint for practices to reinforce vaccine confidence and encourage immunization, especially among families who may delay care during the busy holiday season. If you need updated pricing sheets, vaccine resources, or help optimizing your vaccine strategy, please contact the CPP office.