Healthcare providers are on the front lines of a growing public health challenge: rising vaccine hesitancy and the resurgence of preventable diseases like measles. With families preparing for travel and children heading to camps, now is the time to ensure patients are protected against vaccine-preventable diseases like measles.
Why This Summer Is Different
Recent measles outbreaks, including fatalities in Texas, have highlighted the consequences of delayed immunizations. Measles is highly contagious and can spread rapidly in group settings. Pediatricians are uniquely positioned to prevent these outcomes by identifying gaps in immunization and engaging families in meaningful conversations.
Understanding Vaccine Hesitancy
The recent Medscape article, “Vaccine Hesitancy Isn’t Just About Misinformation”, reminds us that hesitancy often stems from fear, anxiety, and emotional overload, not just misinformation. Parents may be deeply invested in their children’s well-being but misled by fear-based narratives online.
Practice TIPS
As trusted providers, practices must approach these concerns with empathy and evidence:
- Audit Immunization Records: Use every patient interaction to check vaccine status.
- Educate with Empathy: Address concerns with compassion and clarity.
- Use CDC Resources:
CPP Resources and Membership
CPP Buying Group is committed to supporting increased vaccination coverage by connecting practices with favorable vaccine pricing and providing resources to strengthen your immunization program.
Explore our resources and become a member to unlock vaccine purchasing and procurement benefits for your practice.
CPP encourages all member practices to proactively engage families this summer. Together, we can close immunization gaps and protect our communities.
